This product collaboration with Principal dancer Francesca Hayward of the Royal Ballet in London is lululemon’s most successful collaboration to date. This project had an all-star cast behind the scenes as well, with photography by Craig McDean and video by Masha Vasyukova. Shot at the Royal Opera House in London, this project included a full digital and print campaign which caught the attention of the international press as well as appearing in Vogue UK.
Art Direction: Katie Bambro | Design: Janine Merkl & Tora Hylands | Photography: Craig McDean | Video: Masha Vasyukova.
lululemon X Francesca Hayward