Art Direction
lululemon Holiday Gifting
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2020 was a year like no other, we wanted to ensure the Holiday campaign spoke to our guests where they were at - home!
Off-body photography can often feel contrived and lifeless. I really wanted to bring a human element to this shoot, to make the image feel warm and alive, even though it’s really only garments in a space.
I wanted to work with local photographer Grant Harder for this shoot. His images are so rich in tone and very human, he really brought the products to life.
Art Director (Off-body shoot) - Tora Hylands
Art Director (Campaign) - Sofia Pona
Photographer - Grant Harder
Stylist - Caitlyn Beattie