Art Direction & Design
lululemon X Francesca Hayward
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A collaboration between lululemon and Principal dancer Francesca Hayward, of the Royal Ballet in London.
This project had an all-star cast behind the scenes as well, with photography by Craig McDean and video by Masha Vasyukova.
Shot at the Royal Opera House in London, this project included a full digital and print campaign which caught the attention of the international press. This was the first campaign in lululemon’s history to receive space in print magazines Elle Canada and Vogue.
Press kit overview featuring a custom gift box, hangtags and a printed lookbook.
Following our art direction for the campaign, Lucky Fox- windows and visual merchandising agency in London executed the window for the launch in the flagship store on Regent St.
Art Director - Katie Bambro
Design - Janine Merkl & Tora Hylands
Photography - Craig McDean
Video - Masha Vasyukova
